Marketing Resources

Practical marketing ideas, advice and things I’ve learned along the way.

I love sharing what I know, and I’m also endlessly curious about marketing — there’s always something new to learn. This is where I share some of that: things I’ve learned over the years, questions that come up in conversations, and practical ideas that might be useful for your own marketing.

Planning

How to create a marketing plan for your small business

A practical, step-by-step way to decide who you want to reach, what you want to achieve and what marketing is worth doing.

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Budget

How much should a small business spend on marketing?

There is no magic percentage. Start with the goal, what a customer is worth and what the business can realistically invest.

9 min read

Measurement

How do you know if your marketing is actually working?

Useful measurement starts with knowing what normal looks like, choosing a few meaningful numbers and looking for change.

9 min read

Customers

What is a customer journey — and why should a small business care?

A customer journey is simply the path someone takes with your business — from first noticing you to coming back again.

9 min read

AI & marketing

How to use AI in your marketing without sounding like everyone else

AI can be a useful thinking and drafting partner. It still needs your brand, your audience and your judgement.

8 min read

If you'd like to talk about your marketing

I offer a free 30-minute consultation where we can talk about your business, what you're trying to achieve and the marketing challenges you're working through.

My hope is that you'll come away with a little more clarity and a few useful ideas.

Book a free 30-minute consultation See how I can help