Insights

Small business marketing advice, made simpler.

Practical marketing thinking for small business owners. Plain English, no lectures.

Social

Do I really need to be on every social media platform?

Short answer: no. Here's how to work out which platforms are actually worth your time.

Read it

Social

What should I actually post on Instagram?

A simple content mix that works for small businesses — without turning you into a full-time content creator.

5 min read Customer

How do I work out who my ideal customer is?

Understanding your audience comes before choosing your channels. Here's where to start.

5 min read Digital

Why isn't my website generating enquiries?

Usually it's not the design. It's one of these five things.

6 min read Strategy

Do small businesses really need a marketing strategy?

You need a plan. You don't need a 70-page document nobody reads.

4 min read Practical

Five marketing things you can do this week

Small, smart actions that add up. No budget required.

3 min read Technology

Should my small business be using AI for marketing?

Yes — carefully, and for the right jobs. AI can help you do more. Experience helps you do the right things.

5 min read Strategy

What big brands know about customers that small businesses can use too

Big budgets buy scale, not insight. These habits cost nothing.

6 min read

What's coming

Small business marketing questions we're answering next.

This is a growing library of genuinely useful answers, written properly rather than churned out. Here's what's on the list — if one of these is the question you're stuck on right now, just ask and we'll answer it directly.

How much should a small business spend on marketing?
Where should I advertise my small business?
Google Ads or Meta Ads: which is better for a small business?
Does my small business need social media?
How do I know if my marketing is working?
Should I hire a marketing consultant, freelancer or agency?
What should a small business marketing plan include?
How can AI help with small business marketing?
Do I need SEO for my small business?
How do I attract more local customers?

Want an answer sooner? Get in touch.

Let's grow your business.

No obligation. No jargon. Just a conversation about your business.

From little things, big things grow.

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