You need a plan. You don't need a 70-page document nobody reads.
Strategy has a bad name in small business, and fair enough. Too often it means an expensive document that gets read once.
But a strategy is really just a set of decisions: who you're for, what you say, where you show up and what you'll do first.
Written on two pages, that's genuinely useful. It stops you chasing every new idea and it makes the weekly decisions much faster.
Strategy should lead to action, not admin.