Small Business. Tailored Marketing.
Marketing help for small businesses
Hi, I'm Marita. I'm a marketing consultant with more than 20 years' experience, and I started SBT Marketing to share some of that experience with small businesses.
I can help with marketing strategy and planning, digital marketing, customer journeys, campaigns, or simply provide an experienced marketing brain to call on when you need one.
What SBT stands for
Small Business.
Tailored Marketing.
I chose the name because I don't think there's one right way to do marketing. Every business is different, and I think the marketing should be too.
I like to start by getting to know the business — what you do, who your customers are, what you're trying to achieve and what you're already doing. Then we can work out what makes sense from there.
And I'll always share the thinking behind what I'm recommending. For me, part of doing a good job is helping you understand your marketing better, so you feel more confident making decisions about it yourself.
How I can help
Experience where it's useful.
Marketing strategy & planning
Clear choices about who to reach, what to prioritise and what to do next.
02Digital marketing
Websites, SEO, Google Ads, email, social and content working together.
03Customers & customer journeys
Better understand the path from first impression to loyalty.
04Campaigns & projects
Experienced help to move a specific piece of marketing from idea to launch.
05Supporting your marketing team
Practical guidance and a senior sounding board for the people doing the work.
06Ongoing marketing support
Regular senior marketing input, shaped around what the business needs.
Why small business?
Big experience can be useful in a small business.
I've been very lucky in my career. I've worked with some brilliant people and businesses, including brands like Apple, Disney, Sony and Vodafone, and I've had the chance to learn from some very good marketers along the way.
A lot of smaller businesses don't have that kind of marketing experience sitting around the table every day. That's one of the reasons I started SBT.
And I like working with small businesses. You get to know the people, you can get close to what's actually happening, and it's lovely to see an idea you've worked on together start to make a difference.
Marketing Resources
Useful marketing thinking, shared plainly.
I love sharing what I know, and I'm also endlessly curious about marketing — there's always something new to learn. This is where I share practical ideas that might be useful for your own marketing.
How to create a marketing plan for your small business
A practical, step-by-step way to decide who you want to reach, what you want to achieve and what marketing is worth doing.
Read article BudgetHow much should a small business spend on marketing?
There is no magic percentage. Start with the goal, what a customer is worth and what the business can realistically invest.
Read article MeasurementHow do you know if your marketing is actually working?
Useful measurement starts with knowing what normal looks like, choosing a few meaningful numbers and looking for change.
Read articleIf you'd like to talk about your marketing
I offer a free 30-minute consultation where we can talk about your business, what you're trying to achieve and the marketing challenges you're working through.
My hope is that you'll come away with a little more clarity and a few useful ideas.