“I need more customers.”
Let's work out who you're trying to reach, what matters to them and the smartest ways to reach them.
Small Business. Tailored Marketing.
Practical marketing expertise forsmall businesses ready to grow.
SBT Marketing helps small businesses across Sydney's Hills District, Lower North Shore and beyond find the right customers and make their marketing work harder — with clear strategy, practical advice and hands-on implementation when you need it.
No jargon. No cookie-cutter solutions. Just experienced marketing support tailored to your business, your customers and your budget.
From little things, big things grow.
Sound familiar?
You know your business. Knowing how to market it is another story.
You know your business inside out. But working out where to spend your marketing budget, which channels to use, what to say and what's actually working can be harder.
That's where SBT can help — clear thinking, experienced marketing advice and practical support, so your time and budget go to the things most likely to make a difference.
“I need more customers.”
“I'm doing marketing, but I'm not sure what's working.”
“I don't know where I should be spending my marketing budget.”
“I just need someone to tell me what I should actually focus on.”
You don't need more marketing noise.
You need clarity.
You don't need to do everything. You need to do the right things.
Strategy and implementation
Strategy when you need direction. Hands-on help when you need to get it done.
See the approachEvery business is different. Before recommending anything, SBT takes the time to understand your business, your customers, your goals and where you are today. From there we identify the right marketing priorities and the activity most likely to work for you.
We'll help you work out what marketing your business actually needs — and if you need help making it happen, we can do that too, across websites, SEO, brand and messaging, Meta, Google and LinkedIn advertising, social and campaigns. Then we measure what's working and refine it over time.
Your business first. Marketing second.
Experience
Big-brand experience. Small-business focus.
SBT brings more than 20 years of experience across digital, brand, social and strategic marketing — shaped along the way by work with some of the world's most recognised brands and organisations, from Apple, Sony and Disney to Vodafone, Foxtel and Subway, as well as purpose-led organisations including Red Cross Lifeblood and Starlight.
But the important part isn't the names. It's what we've learned along the way — and how that experience can be put to work for your business, at your size, with your budget and your customers.
Big experience. Tailored thinking. Practical marketing.
More about the experience behind SBT
Services
What do you need help with?
“I need a marketing plan.”
Turn all the ideas, opportunities and marketing activity into clear priorities and a practical plan.
“I'm not sure what's working.”
Take a fresh look at your marketing, understand what's helping, what's missing and where your time and budget could work harder.
“I just need some advice.”
A focused session with an experienced marketer to work through the questions you're stuck on right now.
“I need help making it happen.”
If you know what needs to be done but don't have the time, skills or resources to do it internally, SBT can provide practical implementation support.
“I need an experienced marketer in my corner.”
Get ongoing senior marketing thinking and practical support without employing a full-time senior marketer.
StrategyDigitalBrandCustomerSocialCampaigns
Local
A marketing consultant based in Sydney, close to home.
Based in Sydney and working with small businesses across the Hills District, Lower North Shore, greater Sydney and beyond, SBT understands the realities of running a local business.
That includes trades and home services, professional services such as accountants and lawyers, allied health practices, retailers, florists, local shops and service businesses of all kinds.
Whether you're growing through referrals, trying to reach more local customers or simply feeling like your marketing needs more direction, we'll help you work out what matters — and what doesn't.
Pricing
A little help. A clear plan. Or ongoing support.
Power Hour
$350
“I need some experienced marketing advice.”
Marketing Health Check
$695
“I need to know what's working and where I should focus.”
Marketing Game Plan
From $1,950
“I need a clear marketing strategy and plan.”
Marketing Partner
From $2,500/month
“I want an experienced marketer in my corner.”
You won't be sold marketing you don't need.
SBT is about finding the right marketing for your business — not selling you more services.
The approach
Simple marketing. A clear way forward.
- 01
Understand
Start with the business.
Understand the business, customers, challenges, goals and what's happening today. Before recommending anything, understand the problem we're actually trying to solve.
- 02
Think
Bring experience and judgement to the problem.
Combine customer understanding, experienced judgement and more than 20 years of marketing experience to identify the opportunities. Ask the right questions, challenge assumptions, look at what's working and what's missing.
- 03
Focus
Decide what matters.
Small businesses don't have unlimited time, resources or budget. Work out what deserves attention now, what can wait — and what may not need doing at all.
- 04
Plan
Turn the thinking into action.
Turn the thinking into practical priorities: audience, positioning, messaging, channels, campaigns, budgets, timing and measures of success. Useful and actionable — not a 70-page document that sits in a drawer.
- 05
Act
Put it into action — if you need us to.
Some clients take the plan and run with it. Others want help making it happen, across websites, SEO, brand and messaging, Meta, LinkedIn and digital campaigns — or working alongside the people and partners you already have.
- 06
Learn
See what's working and keep improving.
Marketing isn't set and forget. Look at the results, learn from what customers are doing and keep refining the approach.
Small steps. Smart decisions. Meaningful progress.
Complimentary conversation
Not sure what you need?
That's completely fine. Let's have a complimentary 30-minute conversation about your business, what you're trying to achieve and where you're getting stuck. If SBT can help, we'll explain how. And if you don't need something, we won't sell it to you.
- No sales pitch
- No obligation
- No jargon
Questions
Common questions about working with a marketing consultant.
- How can a marketing consultant help my small business?
- A good marketing consultant helps you work out who your best customers are, what to say to them and where to spend your time and budget. SBT looks at your business, your customers and what you're already doing, then gives you clear priorities — and can help you put them into action if you'd like the extra hands.
- How much does a small business marketing consultant cost?
- SBT works in defined pieces of work rather than open-ended retainers. A Power Hour is $350, a Marketing Health Check is $695, a Marketing Game Plan starts at $1,950, and ongoing Marketing Partner support starts at $2,500 a month. Implementation work is scoped and quoted based on what's actually needed.
- Do I need a marketing consultant or a marketing agency?
- Agencies are built to deliver volume across a lot of channels, which suits businesses with bigger budgets and a clear brief. A consultant is usually a better fit when you need someone experienced to help you decide what to do first. With SBT you deal directly with a senior marketer, not an account team.
- Can you help with both marketing strategy and implementation?
- Yes. SBT is strategy-led but not strategy-only. Some clients take the plan and run with it. Others want help making it happen — websites, SEO, brand and messaging, Meta, Google and LinkedIn campaigns, social and email — either directly or alongside the suppliers you already use.
- What should a small business spend on marketing?
- There's no single right number. It depends on your margins, how you win customers today and what you're trying to grow. The more useful question is whether what you're spending now is going to the right things. That's usually where the quickest gains are, before any extra budget is needed.
- Can you help me work out which marketing channels are right for my business?
- That's one of the most common reasons people get in touch. Rather than assuming you need to be everywhere, SBT starts with your customers and works out which channels are genuinely worth your time — and which ones you can happily leave alone.
- Do you work with businesses outside the Hills District and Lower North Shore?
- Yes. SBT is based in Sydney and works with plenty of businesses across greater Sydney, and with clients elsewhere in Australia where it makes sense. Much of the work happens over video calls, with in-person sessions when they're useful.
- How is SBT different from a traditional marketing agency?
- You get more than 20 years of senior marketing experience applied directly to your business, without the overheads of a large agency or the cost of a full-time senior marketer. Work is tailored rather than packaged, and you'll never be sold marketing you don't need.
Still wondering something? Ask it in a free 30-minute chat.
Let's grow your business.
No obligation. No jargon. Just a conversation about your business.
From little things, big things grow.