Experience where it's useful.

This is one of my favourite parts of marketing. I love getting to know a business, understanding where it wants to go and working out the role marketing can play in getting there.

Good strategy doesn't need to be complicated. It's about making some clear choices: who you want to reach, what you want to achieve, where the best opportunities are and what's worth spending your time and money on.

From there, we can turn that thinking into a practical marketing plan — what you're going to do, when you're going to do it and how you'll know whether it's working.

I've spent a lot of my career in digital marketing, and I still love how much there is to learn. It changes constantly, which keeps things interesting.

My focus is on the marketing side — your website and how it supports the business, SEO, Google Ads, email, social media, content, and how all of those things work together.

For the technical development and design side, I'm very happy to work alongside your existing web developer, designer or agency — or other specialists where needed. They can do what they do best, while I keep an eye on the marketing: who we're trying to reach, what we want them to do and how it all fits together.

Customers and customer journeys have been a big part of my work throughout my career, across lots of different businesses and industries.

And while every business is different, there's a surprising amount that carries across. People still need a reason to notice you, choose you, have a good experience with you and, hopefully, come back.

We can look at the whole journey — from how someone first finds your business and what helps them decide, through to onboarding, communication, retention and loyalty — and identify where there are opportunities to make that journey better.

You don't need a huge CRM system, a research department or a big marketing budget to understand your customers better. Sometimes a few well-chosen changes can go a long way.

Got something specific that needs to happen? This is where I'm happy to roll up my sleeves.

That might be launching a new product or service, putting a campaign together, managing a website project, developing a customer programme or getting another marketing initiative from idea to launch.

Depending on the project, I might develop the approach, put the plan together, coordinate agencies or suppliers, manage timelines and deliverables, and keep everyone moving in the same direction.

You might need me to run the whole thing, or take care of one part of it. We can work that out based on the project.

Having someone doing the marketing doesn't necessarily mean they should be expected to have all the answers.

If you have a marketing coordinator or junior marketer, I can work alongside them to help set priorities, review plans, work through ideas and give them someone experienced to turn to when they're not sure about something.

It isn't about taking the marketing away from them. It's about sharing some of what I've learned, helping them develop their own thinking and giving them more confidence to make decisions.

You keep the person who already knows your business, while giving them some extra experience and support to draw on.

Some businesses don't need a marketing project or another full-time employee. They just need some regular senior marketing input.

That might mean setting priorities and planning what's coming up, reviewing performance, guiding the team, managing particular pieces of work or being there when a marketing decision needs to be made.

We can agree on a level of support that works for the business and adjust it as things change.