A simple content mix that works for small businesses — without turning you into a full-time content creator.
Most small businesses get stuck on Instagram because they're trying to make content instead of showing their work.
A simple mix works well: the work you do, the people behind it, the things customers always ask you about, and the occasional gentle nudge to get in touch.
Your customers aren't looking for perfectly produced content. They're looking for reasons to trust you. A clear photo of something you made this week, with a sentence explaining it, will usually do more than a highly polished graphic.
Set a rhythm you can keep. Two posts a week for a year beats daily posting for a fortnight.