Yes — carefully, and for the right jobs. AI can help you do more. Experience helps you do the right things.
AI is genuinely useful for small business marketing. It can help you research, draft, summarise, sort ideas and get unstuck on a blank page.
Where it falls down is judgement. It doesn't know your customers, your margins or the reason people keep coming back to you.
Use it for the work, not the thinking. Let it speed up the drafting and the admin, then apply your own knowledge of your business to what comes out.
And keep your voice. If your marketing stops sounding like you, customers notice.